'The New York Times'1. to ship: enviar / trametre

2. to taper off: anar minvant

3. bankable: rendible

4. to leak: divulgar sense autorització

5. rampant: desbocat / desenfrenat

6. ploy: truc / tàctica

7. tip: indici

8. to scramble: fer a corre-cuita

9. undertaking: tasca / empresa

10. flash in the pan: foc d'encenalls

11. retailer: detallista

12. markup: sobrepreu

13. bid: oferta

14. deception: engany

15. to yearn: anhelar

16. to harbour: covar

17. to pan: criticar durament

18. to break (news): sortir com a primícia

19. spell: encanteri

20. to out: revelar el secret

21. unflinching: impassible

22. gobsmacked: atònit

EXERCISE 1

Find these words in the text.

1. Practically dead.

2. A critical assessment.

3. To follow-up.

4. A formal prepared announcement.

5. To take place in a sequence of events.

6. Intensive or exaggerated publicity.

7. A book with covers of cloth, cardboard, or leather.

EXERCISE 2

Fill in the spaces with the correct words.

1. By the end of last week, "The Cuckoo's Calling" was as good ___ dead.

2. Reviews, while generally positive, had tapered ___.

ANSWERS

EXERCISE 1:

1. as good as dead / 2. review / 3. track / 4. statement / 5. to unravel / 6.hype / 7. hardcover

EXERCISE 2:

1. as / 2. off